Present to officiate the launch yesterday at the Empire Hotel and Country Club was His Royal Highness Prince Haji Al-Muhtadee Billah, the Crown Prince and Senior Minister at the Prime Minister's Office.

On arrival, the Crown Prince was greeted by Baiduri Bank's general manager Pierre Imhof and other senior officers. Also present at the ceremony were distinguished guests, ministers, senior government officials and other invited guests. Imhof, in his speech, said, "We are continually expanding the range of products and services available to Baiduri Bank customers who are becoming increasingly sophisticated and discerning.

"The new Baiduri Visa Platinum Card is a very significant and premier addition to our payment card portfolio. This card will complement the existing range of financial products, services and value-added benefits that we are offering to our customers."

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He also highlighted that Baiduri Bank is the first bank in the country to issue chip-enabled EMV cards to its cardholders, and simultaneously offer updated terminals that are able to read such cards to its merchants.