Food companies seek Gulf Foothold
By Rosli Abidin Yahya

Bandar Seri Begawan - The ten companies from Brunei Darussalam participating at the Food Expo 2006 at the Oman International Exhibition Centre in Muscat that ended on Tuesday got an opportunity to obtain bulk orders for their products from traders, importers, wholesalers and retailers in the Gulf countries who visited the event.

The Food Expo 2006 was an international exhibition that showcased the latest catering and kitchen equipment, food and beverage, packaging products, hotel and restaurant supplies.

This year's edition of the event featured over 55 exhibitors, including 25 companies from other parts of the world. Brunei Darussalam had the largest number of participants among the countries at the exhibition through the efforts of its Ministry of Industry and Primary Resources, according to the organisers.

The Brunei pavilion housed ten companies representing various types of products ranging from canned goods, chilli sauces and halal meat products to biscuits, pineapple tarts and kitchen accessories.

The Brunei companies said they hoped to find local partners or distributors to market their products in Oman or Gulf countries. A new energy drink was also introduced at the expo for the first time in Oman with the participation of Battery Energy Drink as the sponsor of Food Expo 2006.

According to organisers, nine companies from the United Arab Emirates also took part in Food Expo 2006 to present their products to potential major clients in Oman. In addition, modern kitchen equipment from Italy and Germany, various types of packaging products, agricultural supplies and cleaning systems for hotels and restaurants were also on display.

Food Expo 2006 was mainly sponsored by AKAH Najwani & Partners LLC, the largest catering equipment supplier in the sultanate which is marking its golden jubilee this year.

Other major local participants included A' Saffa Poultry Farms SAOG General Electric & Trading Co. LLC, Sharikah Fanniyah Omaniyah (Muscat) LLC, Al Bayader International LLC, Matrah Cold Stores LLC, Sohar Poultry Co. SAOQ and Oman Gulf Enterprises. Food Expo is also supported, by the Oman Daily Observer and Arabic Daily Oman as media partners. -- Courtesy of Borneo Bulletin

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