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Thumbs Up For Halal Academy
By Amin Hosni

Bandar Seri Begawan - Panelists and participants of the International Halal Market Conference (IHME 2008), which concluded yesterday, gave their unanimous support for Brunei to set up the Halal Products Academy.

Haji AbdulHamid Evans, Managing Director's of Imarat Consultants and who was the consultant for the IHMC 2008, said the final session of the conference put forward hew and fresh ideas that could be added to the proposal of the Halal Products Academy.

"A report will be sent to the ministry for its approval."

He added that discussions during the IHMC 2008 provided opportunities to share ideas between the government, State Mufti's Office, scientists and those relevant with the industry on the idea of establishing the halal academy, which will be beneficial to the community and the global halal market.

Haji AbdulHamid believes that the establishment of the academy will definitely provide the Sultanate with an opportunity to upgrade its standard and become an important market leader not only in business but also in providing services

to Muslims worldwide.

Dato Paduka Haji Mohd Hamid Haji Mohd Jaafar, Permanent Secretary at the Ministry of Industry and Primary Resources, said that the Mufti's Department and Ministry of Industry and Primary Resources have been working together in getting ideas and suggestions from the IMHC panel and participants for the proposed academy.

Dato Haji Mohd Hamid added that the establishment of the academy will be a stepping stone that will provide interaction between scientists and religious scholars on issues concerning halal products, to increase the use of applications of science and technology in the field of halal products, prepare the country as a centre for international researchers, minimise issues and doubts on consuming halal products, as well as to widen the research in the halal products field.

Meanwhile, Hajah Asmah binti Haji Saman, Director of Promotion and Facilitation Services Division and Chairperson of the Exhibition Committee, said that they have received a good response from the expo, which saw up to 64 potential negotiations among the exhibitors to pursue future businesses.

The four-day event also managed to generate $21,000 in sales, which is an increase of 11 per cent from the previous year, while international traders saw an increase from 39 per cent in 2007 to 64 per cent this year.

"We have definitely seen an increase in participation since the first expo in 2006 and this shows that we have managed to create awareness. This has created more confidence among participants to join the IHPE," she said.

Haji Abdul Hamid stressed that Brunei has placed itself in a better position among global players in this field, adding that the conference was a valuable exercise that has benefited Brunei.

"The feedback from the conference has exceeded my expectations, especially with the participation of some good speakers." Jason Tee, Event Manager for I HP E 2008, said the expo this year has managed to attract more visitors.

"IHPE 2007 had 34,000 visitors, and this year (as of 6pm) the expo has attracted 44,000 visitors." He expected the number to reach 50,000 before the expo closed last evening. -- Courtesy of Borneo Bulletin

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