HSBC Brunei Wins Global Finance Award
By Izam S. Ya'akub

Bandar Seri Begawan - HSBC Brunei has been named the Best Consumer Internet Bank in Brunei, a press release stated yesterday. The prestigious Global Finance magazine based in New York recently announced the award winners of the "World's Best Internet Banks" competition in Asia.

This is the fourth year that Global Finance has set out to identify and honour the most successful and innovative providers of online banking services to consumers including sub-categories such as "Best Bill Payment and Presentment", "Best Website Design and "Best Integrated Consumer Bank Site".

Winners were chosen from entries evaluated by a world-class judging panel composed of representatives from consulting firms Bearing Point, Deloitte & Touche, Logica, Neoris and Tata Infotech. Global Finance editors were responsible for the final selection of winners and in the first round made 65 country-level awards to banks in 46 different countries and 50 awards for regional winners in 10 functional subcategories.

The number of banks entering the competition had also doubled from last year.

HSBC Brunei was selected as the Best Consumer Internet Bank in Brunei based

on several criteria, namely strength of strategy for attracting and servicing online customers, success in getting clients to use web offerings, growth of online customers, breadth of product offerings, evidence of tangible benefits gained from Internet initiatives, and web site design and functionality.

"HSBC Brunei has made significant investments in internet banking through `online@hsbc' and the HSBC Brunei website in order to provide our valued HSBC customers with a secure alternative channel to perform their transactions," said Mr Simon Williams, Acting Chief Executive Officer of HSBC Brunei.

"Key strategies behind our success of online@hsbc in Brunei include our prime focus on Security, Convenience and `The Preferred Alternative'."

"HSBC Brunei focuses on meeting the increasing sophistication of our customers by anticipating their needs in the privacy and convenience of their own home or office," he added.

HSBC was-also awarded the Best Web -Site Design for Consumer Banking under the Regional Sub Category Winners - Asia, and the Best Integrated Corporate/Institutional Bank Site and Best Information Security Initiatives for Corporate/ Institutional. -- Courtesy of Borneo Bulletin

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