Standard Chartered Opens New Branch In Kuala Belait
By Liza Mohd

Kuala Belait – More than 50 guests comprising senior government and BSP officials as well as valued customers attended the launching of Standard Chartered Bank's new branch located at the first floor of Swiss Hotel in Kuala Belait yesterday morning.

Present as Chief Guest to officiate the ceremony was Belait District Officer Dato PadukaAwang Haji Yussop bin Bakar.

The ceremony commenced with the recital of Al-Fatihah followed by a welcoming speech by SCB Chief Executive Officer, Ms Shalini Warrier, who said she believed that the new location would make the branch more accessible to customers.

She recalled how SCB had started in 1958 by executing basic transactions from a mobile bank in the heart of town with only 20 employees. Now it has seven branches in the country and over 250 employees.

Previously, the bank's Belait branch launched its operations to cater for the expanding BSP community, providing only basic deposit accounts services to BSP and their employees. Today, the branch provides a complete range of financial products and services from basic deposit products to complicated wealth management options like unit trusts and Premium Currency Deposits.

However, feedback from customers indicated that KB branch was not located in a convenient place and taking the feedback into account, the bank took the opportunity to redesign the branch in a bid to provide more space for customer interaction, the bank's CEO said in her speech.

"The new branch design is moving away from the traditional banking ‘feel’ and ‘look’, providing customers with the convenience of completing their banking transactions in a comfortable manner, secure in the knowledge that their interactions with the staff would be conducted in a manner conducive to confidentiality.

"The branch's new design is in line with our international image and similar to the branches we have in Gadong, Bunut, Tutong, Lambak and Main branches. The branch also has a specially dedicated centre for our Priority Banking customers," she said. -- Courtesy of Borneo Bulletin

Click Here To Have Your Say On This Story

Brudirect.com News