Sheraton Utama Takes On UNICEF Challenge Again
By Huraizah Ahmad

Bandar Seri Begawan - After successfully organising the UNICEF Charity Run 2004 that was held in conjunction with UNICEF Check Out for Children Challenge 2004, Sheraton Utama is once again taking on the challenge with a new campaign that was recently launched by Starwood Hotel & Resorts.

The UNICEF Check Out for Children Challenge 2005 is a campaign that is aimed at raising a collective amount of US$50,000 from all Starwood hotels within the Asia Pacific region.

The campaign kick started on August 1 this year and will run until September 30.

Each hotel under Starwood Hotel & Resorts worldwide are given a challenge to help raise funds to be channelled to UNICEF with the theme "The Right to Play".

This theme revolves around every child's right to play, but yet due to diseases, war and poverty, this right has been denied to millions of children all over the world.

Each year, nearly 11 million children die, mostly from preventable causes, before reaching their fifth birthday.

Thus, this year's challenge theme aims to celebrate every child's "Right to Play" whilst raising money for immunisation programmes which will help them to survive and thrive.

Taking on this challenge, Sheraton Utama Hotel has formed a Challenge Team, headed by Sheraton Utama's own UNICEF Ambassador, Ms Jenny Jee.

The team will be organising charitable events to raise much-needed funds that will go towards UNICEF.

In order to ensure the success of the events, and more importantly maximise the funds that will be channelled to UNICEF, Sheraton Utama is inviting interested companies and individuals to support and sponsor the events being held for the challenge.

Last year's successful challenge in raising close to $11,000 for UNICEF was able to help the initiative taken by the Indonesian government to immunise their children against polio.

General Manager of Sheraton Utama, Datin Hajah Zainah Bujang, together with Jenny Jee were on hand to assist and witness UNICEF's effort during the polio campaign.

"It is indeed an eye opener to visit the rural areas in Indonesia where the polio campaign was carried out. Moreover, to have witnessed UNICEF putting the funds from the challenge to good use, we are extremely looking forward to this year's challenge and will try our best to raise even more fund than we did last year," said Datin Haj ah Zainah. -- Courtesy of Borneo Bulletin

Click Here To Have Your Say On This Story

Brudirect.com News