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Moving Up The Ladder With Bursa Malaysia
By Yusrin Junaidi

Bandar Seri Begawan - Brunei - with its thriving economy supported by vast reserves of oil and natural gas - has spawned many local companies, which enjoy rapid and profitable operations.

To pursue the next stage of growth, these successful companies should consider going public by listing their shares on a reputable exchange like Bursa Malaysia.

Bursa Malaysia offers clear advantages as a listing destination for Brunei companies.

Firstly, it houses Malaysia's sizeable, vibrant and internationally recognised equity market.

It also gains from Malaysia's position as a leading international Islamic financial centre that attracts Middle Eastern Funds.

In addition, with the exchange's wealth of experience in corporate governance and disclosure requirements - which are in line with international standards - excellent technology and trading platform, and extensive range of exchange trade products, both equities and derivatives certainly bode well for Bruneian companies looking for a quality listing destination.

Floating a company creates numerous opportunities for forward-looking organisations.

A listing enables companies to raise capital for expansion and to move up.

Although this is the major stimulus that motivates most companies to float on the stock market, a business that does not need any more capital can still benefit from listing.

A key advantage of listing is heightened profile, which enhances a company's credibility and facilitates business negotiations.

Listing can enhance competitiveness, especially in more sophisticated and diverse industries. Global customers view a listed company as being more reliable because it has to comply with the strict reporting regulations of a stock exchange.

Going public also allows business owners to unlock the value of their business and existing shareholders - such as venture capitalists - to realise their investment.

Being quoted on a stock exchange usually results in a company's business and activities receiving more extensive coverage via media and analyst reports.

This leads to a widening awareness of the company and its product, as well as global recognition, especially if its shares trade on a reputable exchange like Bursa Malaysia. -- Courtesy of Borneo Bulletin

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