Sharing Business Ideas With Ex-Microsoft COO
By Ben Ng

Bandar Seri Begawan - Former Microsoft Chief Operating Officer (COO) and famed author Robert J Herbold will be in Brunei Darussalam to attend a US Brunei Alumni Association luncheon where he will share some of his secrets to success.

Taking place this month at the Sheraton Utama Hotel, the event hopes to provide a platform for all Bruneians who have studied in the US to meet each other and share business ideas.

Organised in conjunction with Asia Inc Forum and the American Embassy in Brunei, the event also hopes to promote the US Brunei Alumni Association and highlight their existence.

Hailed by many as a seasoned business leader and a master at improving profitability, Herbold developed his genius at streamlining operations during his 26 years at Procter and Gamble - the epitome of business discipline - where he held several senior executive positions and revolutionised their product distribution.

"It's going to be very interesting to hear him speak on how a company and a country can be successful, and maintain that success," said Asia Inc Foruth Chief Executive Officer Allen Lai ofthe upcoming event.

During his eight years as COO of Microsoft, Herbold, utilising his disciplined approach to streamlining operations, drove a seven-fold increase in profits while the company's revenues increased four-fold.

"Microsoft is a fantastic example of a company that for many years has had a dominating presence in the market and is one company that stays driven," the CEO said, adding that a lot of Bruneian organisations and companies may benefit from the experience.

Deputy Chief of Mission at the US Embassy in Brunei told the Bulletin yesterday that the embassy is very excited to work with the Alumni Association and Asia Inc Forum to bring a speaker of Herbold's calibre to Brunei.

"Herbold was at the top of Microsoft and experienced first-hand of what its like to be number one, along with the challenges of keeping a good company on top of its competition," he said.

Herbold, who is also the author of the book "Seduced by Success", will be in the county on April 16, where he will present his keynote address labelled: "Seduced by Success; how companies and countries succeed and stay driven".

All Bruneians who have studied in the US are invited to attend the luncheon.

For further details, contact Asia Inc Forum at 2226555. -- Courtesy of Borneo Bulletin

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