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Do roadside billboards increase risks?

The increasing numbers of roadside billboard adverts are designed specifically to draw on the attention of passing motorists and is that a major problem for drivers? Will it significantly increase the risk of the drivers?

Advertising improves business. Advertising creates awareness and distributes information. The roadside billboard adverts are obviously a source of income for those who own them. The question now is, is it a case of the income motive outweighing the need to really make our roads safer?

Drivers cannot ignore roadside billboards. Outdoors' sheer physical size allows for eye stopping, bigger-than-life illustrations.

Do you drivers think that roadside billboards are designed and built for the specific purpose of distracting the attention of motorists?

May be the authorities concerned have done a thorough investigation on the feasibility of the placing of these billboards and to limit them to areas

where they do not add to the many hazards with which road users already have to contend.

Advertising using giant billboard is nothing new in fact as cities and towns become commercialised.

Proper placing of these billboards will not just help generate business but much thought should be put onto it so that appropriate signage could also have the advantage in beautifying our capital and of course with road safety as prime consideration.

The dictionary defines accident as "an unexpected and undesirable event, a mishap unforeseen and without apparent cause."

Strictly speaking, most accidents are not accidents at all, they are collisions that could and should have been avoided. Hence drivers ought to be cautious when driving passes those roadside billboards.

Courtesy of Borneo Bulletin

 
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