By Achong Tanjong
Angus Nio (3rd left) and Gary
Wong (1st right) with management staff after the launching
ceremony.
"We will exploit Samsung's
strong brand image by launching extensions into new products and
categories", said Angus Nio, Marketing Manager of PanaCom
Sdn. Bhd at the Samsung product launching seminar held at River
View Hotel yesterday afternoon.
He said Samsung has always been
at the frontier of the new millennium, a brand name that
delivers enough exciting new products and intense promotional
activities to its end users.
He added that Samsung have
previously introduced the industry's first portable DVD player
(DVD-L100) with a built-in memory stick slot, where pictures can
be easily viewed from a digital video camera or a digital still
camera.
Music can also easily be
downloaded off the Internet by downloading music into the memory
stick slot and played anywhere you go added Mr Nio.
With the Samsung Hard Disc
Recorder, a person can easily download movies onto the hard disc
recorder (approximately 24 movies).
The movies can then be played
back at anytime convenient to the user.
The company recently introduced
the Plasma TV (with cutting-edge design), flat-panel TV monitors
that can be hung on walls like paintings as well as an elegantly
thin DVD player, he said.
"You are relaxing at home
but you feel as if you are in a deluxe movie theatre. Superb
picture quality and crisp surround sound, Samsung Projection
TV's ranging from 43' to 55' brings the theatre 'experience'
right into your living room."
"Not forgetting flat TV's
ranging from 21' to 34', DVD and VCD players, these models are
available in the Brunei market now," he said.
A wide range of Samsung washers
ranging from 5kg to 10kg have also been blended with detailed
ergonomic design for simple and accurate operation.
Samsung audio visual and home
appliances have officially been introduced to electrical retail
outlets and department stores in Brunei through a product launch
held yesterday at the River View Hotel.
The product-launching seminar
was co-organised by Samsung Brunei distributor, PanaCom Sdn. Bhd,
JHI Marketing Singapore and Samsung Corporation.
The crowd at the launching also
heard a product presentation by Gary Wong, Marketing Executive
of JHI Marketing (Asia Pacific) Pte. Ltd.
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